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I’ve always believed that if you’re going to indulge in something, make it skincare. There’s a certain allure to the ritual of applying a perfectly concocted face mask, even if it’s $10, that feels like you’re just one step away from conquering the world—or at least your mirror. But why does it sometimes seem like we have to spend a fortune to get that glow? Do we really need to break the bank to look and feel fabulous?

This got me thinking: beauty isn’t about the dollar signs on the products we buy. It’s about how we feel when we use them. So, I’ve done the research, tested the products, and have found some absolute gems—under $20 each—that’ll leave you glowing without that dreaded “buyer’s remorse.”

Wallet-friendly essentials that prove you don’t need to go bankrupt for beauty.

The Inkey List - Hyaluronic Acid Serum

When it comes to hydration, this is your best friend in a tiny, budget-friendly bottle. Hyaluronic acid has been the darling of skincare routines for its ability to pull moisture into the skin, and The Inkey List offers a high-quality version that’s both effective and affordable. It’s lightweight, fast-absorbing, and leaves your skin plump and hydrated.

10€

E.L.F. - Wow Brow Gel

For those of us not born with Brooke Shields’ eyebrows, this little gem adds volume, color, and shape with just a few strokes. It’s got the kind of hold that’ll keep your brows in place without giving that overdone, “I-just-got-microbladed” look. Think of it as your secret weapon for natural, fuller brows.

5$

Maybelline - Fit Me Matte + Poreless Foundation

A foundation that checks all the boxes—matte finish, pore-blurring, and lightweight coverage without clogging pores. It’s perfect for everyday wear, and with its impressive shade range, you’re likely to find your perfect match without stretching your budget. Carrie Bradshaw once said, “Maybe some women aren’t meant to be tamed,” but when it comes to foundation, we do want something that can keep up with us, effortlessly.

10,99$

Essence - Lash Princess False Lash Effect Mascara

Imagine having the lashes of your dreams without paying a premium. Essence’s Lash Princess has become a holy grail for a reason—its brush is designed to lift, separate, and lengthen lashes in all the right ways. It doesn’t clump or flake and rivals mascaras ten times its price.

5€

Burt’s Bees - Tinted Lip Balm

Who doesn’t love a hint of color with a dose of hydration? Burt’s Bees Tinted Lip Balm delivers just that. It’s natural, subtly pigmented, and perfect for days when you want a pop of color without a full lipstick commitment. Throw one in every bag you own—it’s that good.

4,99$

NYX - Makeup Butter Gloss

Glossy lips are back, and NYX’s Butter Gloss is everything you could want—shiny, smooth, and never sticky. Available in a wide range of shades, it’s perfect for adding a pop of color or layering over your favorite lipstick. The best part? It tastes and smells like dessert.

7$

Ordinary - Niacinamide 10% + Zinc 1%

If you’re looking to even out your skin tone and combat blemishes, this serum from The Ordinary is a game changer. It’s known for reducing redness, balancing oil production, and leaving your skin looking calm and clear. It’s like therapy for your skin, without the steep hourly rate.

5$

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